A Scalable System

Your Fractional Chief Commercial Officer

Revenue growth that doesn’t rely on heroics, lucky deals, or founder-led selling.

Sales shouldn’t feel like a mystery.


But for most SMEs, it’s a cycle of peaks, valleys, and firefighting.

At People Process Profits, we embed a Fractional Chief Commercial Officer into your business to design and drive a sales system that actually works - consistently.

  • We don’t run sales training sessions and walk away.

  • We build the revenue engine with you.

  • We coach your team.

  • We track what matters.

  • And we convert chaos into clarity.

  • Common Commercial Challenges We Solve

    - No consistent sales process or buyer journey

    - Founder doing most of the selling

    - Weak pipeline velocity

    - Inconsistent messaging across teams

    - Deals stalling mid-funnel

    - CRM full of ghosts instead of momentum

  • What We Deliver (Growth Side)

    HalfMax Sales Methodology™ – A 7-stage framework designed for modern B2B selling

    CHAMP + 3C Close – Qualification and closing systems that reps actually use

    Deal Triage & Pipeline Clinics – Live weekly coaching with immediate impact

    Revenue Playbooks & Messaging Libraries – Equip your team with winning tools

    Sales Team Enablement & Metrics – Track what matters, train what’s missing

    Coaching Canvas + Feedback Culture – Build sales maturity from the inside

  • How It Works

    We embed as your Fractional CCO.


    You get both the strategy and the sleeves-rolled-up execution.

    We don’t just tell reps what to do - we show them how, we coach them live, and we embed a rhythm that lasts long after we’re gone.

  • Outcomes You Can Expect

    - 20–40% increase in conversion rate

    - Reduced dependency on founders or senior staff

    - Clear sales system and pipeline health indicators

    - A sales team that improves month over month

Our Fractional Growth is led by Lee, Check out his profile